Now, oddly enough, Man, when he works as a team, must have policy or he is not a team. He cannot work as a team without policy, so all he works as is a bunch of individuals. Even bad policy, you see, will at least make a team out of him. … Any policy is better than no policy because that is what makes the team. It’s simply the agreement. It’s the extant agreement, and if there isn’t an extant agreement, then you have individualized action.
The worst team you ever wanted to see is one composed of ‘all stars’ taken at random as the starring players, with spectacular individualities from each of the winning teams of a country. I don’t care what game you’re playing, if you want a really stinking team, get those boys, because they’re running according to the different policies of their different coaches, don’t you see? And they are already, by ‘all star’ players, preselected as doing something that was very noticeable, which means they didn’t even follow their own team policy. So now you group all these fellows together in a mess, and each one – each one is magnificent and a collective mess. And they probably could be licked by any little batch of high-school kids on the same game, who were welded together by policy. ‘When Bill does that, I do this. That’s it. That’s play sixty-four. What’s play sixty-four? Well, when Bill does that, I do this and then Joe does that.’ That’s just policy.
So we in Scientology, compared to the world’s population, are a relatively small group. We tend to be a lot of ruddy individualists, which is fine in our private life, but our organizational actions must be coordinated. And if we knitted together our organizational actions and our functions across the world, and we had a good similarity of action, good duplication from organization to organization, and then we grooved this in and put this together very nicely … Who else on this planet is following policy? Nobody.
And oddly enough, I have traced every single blowup we’ve had back to a wild departure from policy – very simple, primary, known policy.
Melbourne blew up on the refund policy. They just didn’t follow any part of the refund policy. That’s rather incredible. Our policy is when somebody – somebody isn’t satisfied and so forth and wants his money back, we promptly give him his money back. We also tell him, ‘Well, you’re through with Scientology’. … And that’s been policy since heck was a pup. And Melbourne didn’t give the man his money back. No-o-o. And when they did give him his money back, they didn’t follow the rest of the policy. They didn’t get a quitclaim from him. So he turned right around and sued them. They gave his money back and he sued them. Pure idiocy.
That’s where they come a cropper, you see? They are not part of the team. And you will find all the symptoms of individuation present, which is they yammer at the other teams, see? They cuss the other teams out. They’re always getting ARC broke about the other teams, do you see? And they just individuate more and more and more and follow policy less and less and less and all of a sudden they aren’t there anymore, unless somebody intervenes with heavy cavalry.
Now, if we’re going to make our forward progress – we have a lot of good organizations through the world, of which Melbourne is one of them now. (I have now acked them.) The situation is that these are placed in rather strategic areas. They’re placed in strategic areas to spread a sphere of influence.
And when those spheres of influence meet on their own borders, we don’t want them to be different and create a ridge; we want them just to flow smoothly out and meet. You follow? It’s all rigged to do so.
Now therefore, if we are a good team, and if we watch our individual cases, and we come right on up the line as people, as beings, and we also are part of the team, then we won’t get into all the trouble we got into as roaring, screaming individuals way back on the track. In other words, we can make it all the way because we’ve kept order all the way.
HUBBARD COMMUNICATIONS OFFICE
Saint Hill Manor, East Grinstead, Sussex
HCO POLICY LETTER OF 21 JANUARY 1965
REVISED 5 APRIL 1965
Gen Non Remimeo
VITAL DATA ON PROMOTION
Successful orgs, good dissemination, a salvaged planet, require the following basic things:
1. Workable Technology. This means something to offer that is desirable and will be received by individuals in the public body.
2. Good execution of the technology. This means holding a constant of application without variation in how it is done from person to person or place to place. This outlaws at once all squirrelling and individual variations even when they are good for they bring about an inconstant of execution and this can wipe out technology, leaving one with nothing to promote and a dead end of all spread of technology. Hence, no articles in magazines giving different points of view. Hence, no officially authorized books giving variant methods. Even if they were good, it would halt all promotion and end freedom for the planet.
3. Accumulation of the identities of persons. This is done by getting lists of names, by personal contact, etc. But however it is done, it is totally the accumulation of identities.
4. Offering those identities something they will buy, a book or a service.
5. Delivering what is offered.
That is all there is to successful promotion. There are a thousand ways to do (3) the accumulation of the identities of persons and (4) offering these identities something they will buy, so
promotion looks complex. It is not.
Successful promotion means continuing. One cannot continue to promote as per (3) accumulation of the identities of persons, and (4) offering these identities something they will buy,
unless (1) workable technology, (2) good execution of the technology, and (5) delivering what is offered, are in place.
However, (1) workable technology, (2) good execution of the technology and (5) delivering what is offered, can be wholly in place without any world beating a path to the better mousetrap maker.
By the nature of the bank, collective opinion is always derogatory or bank, this being the one thing held in common by all. So the group ignores the good and embraces the bad. Thus the appeal must be to the individual for his personal use. And even then one always has to do (3) accumulation of the identities of persons, and (4) offering those identities something they will buy. No matter how good (1) workable technology, (2) good execution of the technology and (5) delivering what is offered, are, (3)
accumulation of the identities of persons, and (4) offering those identities something they will buy, must always be vigorously executed continually. There is no coasting along on yesterday’s steam. All tomorrows require today’s heavy promotion.
We call (1) Technology, (2) Good Service and (5) Ethics. We call (3) Dissemination and (4) Salesmanship. (3) Dissemination and (4) Salesmanship are really promotion. But all five must exist for
promotion to be successful.
So that is all there is to promotion.
One contacts people by any media including word of mouth, ads, rumors, etc. In (3) Dissemination, it is enough to accumulate names and addresses of persons who have been contacted.
In (4) Salesmanship, one effectively offers these individuals something they can and will buy-service, status increased potential, anything they will buy.
In (5) Ethics, one delivers what is offered.
If you just remember that’s all there is to promotion, you will be very successful.
(a)Never seek public or group repute or collective bank. You do not do “good will” advertising or just try to get the name about. You only accumulate identities as per (3) Dissemination and
use them for (4) Salesmanship offering them something they will buy.
(b) Never count on an individual to “spread the word if he experiences a miracle” as you can always contact more people than he can.
(c)Never via your comm line heavily through a “powerful person” or “authoritative group” as
you can promote better directly.
(d) Never seek a subsidy for what you are doing as at once you or any subsidized office will.
cease to promote to the public individuals. You throw out anything or anyone who is working to make you get a subsidy or who demands a subsidy to operate an office, as there goes your public contact. It ceases to have point as there’s no dependence on the public individual so he ceases to be served. Subsidy is a fine way to. fail and always leads to a dead end. A subsidized office ceases to promote as it no longer depends on doing (3) Dissemination -accumulation of the identities of persons, and (4) Salesmanship- offering those identities something they will buy, for its daily bread. So it is useless in the scheme of things and, not serving, becomes dangerous.
If you don’t promote, the whole effort will dead end, the individual will no longer be reached, the group bank reaction will set in and that’s the end of it.
Inadequate promotion, not reaching the individual, and any violation of (5) Ethics -delivering what is offered, are the sources of all the difficulties we have experienced.
Therefore adequate promotion, reaching the individual and making sure of (5) delivering what is offered, will be responsible for all the successes we will experience in the future.
It is as simple as that.
When you hear proposals to reduce mailing lists, know somebody is trying to kill you.
When you see something being offered that the individual cannot buy, know that somebody is being silly.
When you see lists of people being collected who will not buy, know somebody is being extravagant.
Err on the side of too many names accumulated, however, and burn the midnight oil figuring out what they can and will buy, that you can deliver. Sell it for enough to let you keep on promoting and soon you’ll have the planet.
The Earth measure of success is the amount of power, authority, people, wealth and property one controls.
It is not necessary to bank it to your own name if you can dictate its expenditure.
The reason we are interested in success of this kind is because it is the wherewithal to reach and get the job done. Without that, these things, except for people, are trash.
It is all very well to idealize poverty and associate wisdom with begging bowls, or virtue with low estate. However, those who have done this (Buddhists, Christians, Communists and other fanatics) have dead ended or are dead ending. That route doesn’t get the job done so it can’t be a workable route.
The hard fact of this civilization is, given enough money or control, you can usually buy or demand your way out of any game you don’t want to play. Thus you can keep on playing the game you do want to play. It is always a matter of amusement to me to find out some attacker is after money. For that’s an easy one.
To keep going on a planetary salvage job you have to have the means to salvage in the frame of reference of the planet. Hence, we need the above things to get the job done.
Therefore you have to have an organization. This makes it easy to handle the activities needful for salvage and to acquire or control the wherewithal to continue to salvage.
Without power, authority, people, wealth and property you cannot make enough impact at the level of reality of the individuals you are seeking to salvage.
If you only wanted salvage for one or two, then none of these would be needed in any vast amount. But large numbers being salvaged require organization. And organization requires the other
things to keep operating and remain real.
You can therefore know your enemies by those who seek to knock out any part of your
(a) Power (b) Authority (c) Personnel (d) Wealth (e) Property.
As collective-think demands that these items particularly be knocked out, handling and continuing an organization is a rather arduous activity.
The individual is the effect of these items, however, so if one can maintain them, one wins.
One forms an organization only in order to do (1) workable technology, (2) good execution of the technology, (3) accumulate the identities of persons, (4) offer those identities something they will buy, (5) deliver what is offered, under Promotion.
Because of the character of the bank and collective think, number (1) workable technology, under Promotion, is not possible to achieve by an organization or group. Group research is not merely
too expensive, it is also only re-search of the work generated by an individual. New ideas never appear in group research so it merely polishes at best (and messes up at worst) what has already been done technically by an individual.
Therefore organization begins at (2) good execution of the technology, exists to do (3) accumulation of the identities of persons, and (5) deliver what is offered. (4) Salesmanship- offering those identities something they will buy, again is usually the work of an individual thinking up ideas and offerings.
Therefore the central control point of an activity puts an organization there to do (2) good execution of the technology, (3) accumulation of the identities of persons, and (5) delivering what is offered, and works individually to find new ways to do (3) accumulation of the identities of persons, and originates (4) offering those identities something they will buy.
Thus a central control point has a dual engagement-(a) To put and keep the broad organization there to do (2) good execution of the technology, (3) accumulation of the identities of persons, and (5)
delivering what is offered, and (b) to originate better ways to do (3) accumulation of the identities of persons, and new ways to do (4) offering those identities something they will buy.
Thus the relation of a central control point to the organization is very easy to understand.
The hardest work consists of keeping the organization from going banky and not doing (2) good execution of the technology, (3) accumulation of the identities of persons and (5) delivering what is offered. The most brilliant work consists of better ways to do (3) accumulation of identities of persons, and effective things for (4) offering those identities something they will buy.
This is the totality of action by a central control point. If done well, the whole organization achieves the final objective and if done badly the whole thing dead ends.
Great pressures exist against a central control point to violate its needs for (a) Power (b) Authority (c) Personnel (d) Wealth and (e) Property under Organization above, and it is easy to surrender without realizing that surrender is fatal in our case to every one on this planet and perhaps ourselves as well.
Resist these pressures successfully and the central control point then can do (2) good execution of the technology (3) accumulation of the identities of persons (4) offering those identities something
they will buy, and (5) delivering what is offered, and everybody wins.
And that’s all there is to organization.
LRH:mb.rd L. RON HUBBARD
Copyright © 1965 by
L. Ron Hubbard
ALL RIGHTS RESERVED
[The original title of this Policy Letter was PROMOTION AND ORGANIZATION FROM A CENTRAL CONTROL VIEWPOINT –
THE FUNDAMENTALS OF PROMOTION. The 5 April 1965 revised issue, VITAL DATA ON PROMOTION (above), expands it.
I AM DREAMING OF THOSE DAYS WHEN WE ARE ALL GONNA BE UNITED AGAIN DREAMING… I am dreaming of those days when WE ARE ALL GONNA BE UNITED AGAIN and we are gonna throw a Super Duper Clearing Party with non Scientology people. I am dreaming of an Event where Scientologists on the Volunteers WW Org Board will be gathering from various places and will delivering to non Scientologists Auditing, Word Clearing, Supervision Training to train their kids and friends… And all that in a big big Party… That’s an impinging action and will be visiting many places in the world. Those who can will join and those who can’t will be happy it is happening. That’s just one BIG action of the Volunteers WW Org. A big big THANK YOU to all the Auditor’s and all the trained and hard trying Scientologists all around the World. Dreams come true!!!